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Project Showcase
Digital Products + Campaigns for Good
Fineline at OCAD University
Fineline is pioneering a new model of collaborative entrepreneurship by fostering a learning community and co-operative where creatives can sell their work while developing skills to thrive in a just economy. The project's 2023 impact brief covers key pillars of the project: Fineline Learning Studio, Co-operative and Fineline.art marketplace. Click to view the full impact brief. Highlights include:
* 424 unique participants in art and design learning and accelerator programs with >90% of participants indicating the programs increased their business skills and confidence level.
* Incorporation of a non-profit Fineline co-operative governed by creative entrepreneurs
* 77 jobs created for OCADU students, alumni and other creatives
* Beta release of the Fineline.art marketplace in November 2023
* 424 unique participants in art and design learning and accelerator programs with >90% of participants indicating the programs increased their business skills and confidence level.
* Incorporation of a non-profit Fineline co-operative governed by creative entrepreneurs
* 77 jobs created for OCADU students, alumni and other creatives
* Beta release of the Fineline.art marketplace in November 2023
Creative Calgary
Ahead of the Calgary municipal election, Groundforce Digital was engaged to build a coalition and organizing platform of arts sector organizations and advocates to campaign for increased municipal investment in the local arts sector. We launched a campaign to raise awareness about the economic contributions and the intrinsic value that artists and arts organizations bring to the City of Calgary.
Results: Overall efforts resulted in Calgary Arts Development’s (CADA) funding increasing from $6.4M to $12.4M in 2019 and up to $15.5M by 2022.
Results: Overall efforts resulted in Calgary Arts Development’s (CADA) funding increasing from $6.4M to $12.4M in 2019 and up to $15.5M by 2022.
Canadian Alliance of Student Associations Get Out The Vote
Engaged by The Canadian Alliance of Student Associations (CASA) to support a national ground campaign with one central and 22 distributed campus teams. Led CASA through the process of building the campaign brand and organizing platform including the campaign’s website, CRM and ten part online training program over a six month period.
Results: Throughout the duration of the three month federal election campaign, 100+ core team members were trained with 45,000 votes pledged nationally.
Results: Throughout the duration of the three month federal election campaign, 100+ core team members were trained with 45,000 votes pledged nationally.
Evergreen CityWorks We Are Cities
Evergreen CityWorks and The J.W. McConnell Family Foundation’s Cities for People project partnered to engage citizens across Canada, building a national action plan for cities.
Led the team that designed and deployed the We Are Cities organizing platform and trained staff and regional organizers to support 75 roundtable hosts in 35 cities across Canada.
Results: Engaged 2.5K participants over the course of a year. Resulted in the We Are Cities Action Agenda - a national civic action report.
Led the team that designed and deployed the We Are Cities organizing platform and trained staff and regional organizers to support 75 roundtable hosts in 35 cities across Canada.
Results: Engaged 2.5K participants over the course of a year. Resulted in the We Are Cities Action Agenda - a national civic action report.
Open Democracy Project DemocracyKit
Groundforce Digital founded Open Democracy Project to empower everyday citizens to drive change through civic and political action.
Open Democracy Project published DemocracyKit to provide an open online platform for campaign teams to share advice and technology.
Results: The 2016 DemocracyKit crowdfunding campaign reached 126% of its fundraising target. The resource library has been accessed by over 25,000 users and the Open Democracy Project went on to launch DemocracyXChange – Canada's first civic campaign and technology summit, which has convened over a thousand civic campaign practitioners at its 2017, 2019, 2020 and 2023 events.
Open Democracy Project published DemocracyKit to provide an open online platform for campaign teams to share advice and technology.
Results: The 2016 DemocracyKit crowdfunding campaign reached 126% of its fundraising target. The resource library has been accessed by over 25,000 users and the Open Democracy Project went on to launch DemocracyXChange – Canada's first civic campaign and technology summit, which has convened over a thousand civic campaign practitioners at its 2017, 2019, 2020 and 2023 events.
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