Groundforce Digital is a consultancy with expertise in third sector digital transformation, online advocacy campaigns and community engagement strategies. We work with regional and national non-profits and past clients have included organizations and coalitions such as OCAD University, Creative Calgary, Canadian Alliance of Student Associations, Evergreen CityWorks, Dying with Dignity Canada, Police Association of Ontario, The United Church of Canada and the Responsible Gambling Council. Learn more about our projects.
Founder & Principal
I am passionate about working with teams to problem solve and grow by shaping winning strategies and championing adoption of new digital technology. I founded Groundforce Digital to work on digital transformation in the third sector and help cross-functional teams design and develop highly usable and scalable products.
At OCAD University, I am the Director and Product lead for Fineline, an innovative entrepreneur upskilling and eCommerce initiative. Since 2021, Fineline has advanced the careers of over 400 creative entrepreneurs and launched OCAD University’s art marketplace at fineline.art.
I have a passion for supporting emerging leaders in higher education, civic engagement and the arts. I serve as Chair of the Open Democracy Project am a volunteer for the McCall MacBain and Loran Scholarships and serve as the Third Sector Ambassador for the Queen's Smith School of Business Master of Digital Product Management.
I hold an MBA from the Schulich School of Business, York University (2012), a B.Sc., Honours (2004) and Diploma in Peace and Conflict Studies (2005) from the University of Waterloo, and am a Loran Scholar (1999).
Chris is a purpose-driven, high-performing executive who excels at business strategy, stakeholder management and partnership development on high-stakes projects. We brought him to Calgary as the lead strategist and manager of Creative Calgary. In a matter of weeks, he had formed a team that convened Calgary's leading arts organizations and gained buy-in on a campaign plan, brand and community organizing strategy that delivered a major win for the City.
Irfhan Rawji, Managing Partner, Relay Ventures & Creative Calgary Co-Chair