VO Content

Campaigns are powered by people - and organizations can lose significant resources with high turnover and a lack of volunteer retention. Implementing a “volunteer engagement pathway” for your campaign is one of the most essential, but overlooked, tasks.

Do you know how to recruit, manage, motivate and retain your volunteers for the long-term? This module discusses the volunteer management cycle, identifying a volunteer coordinator, collecting volunteer data, using digital tools for volunteer management and managing difficult situations. At the end of this module, you will feel confident developing a volunteer engagement pathway, selecting several digital tools to streamline your volunteer management efforts and managing challenging situations.

Learning Objectives

  1. Create a volunteer engagement pathway for your campaign or organization. 
  2. Understand the importance of investing resources in volunteer recruitment, management and retention. 
  3. Develop strategies to address difficult situations with volunteers. 
  4. Identify digital tools that can support your volunteer management activities.

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