Path of Engagement Content

Module Overview

You’re ready to launch your fundraiser, petition or event. What’s next?

Gatherings — online or offline — are a great way to cast a net and attract new followers. But how can you increase the chance those participants are going to stay engaged?

In this module, you will learn how to increase the effectiveness of your online engagement efforts through understanding your audience, creating a path of engagement and understanding the building blocks of a meaningful online community.


  1. Identify a priority segment of your support base to engage
  2. Create a path of engagement in both contact management and workflow tracking software
  3. Learn how to expand and deepen your community online


  • Contact data gathering template - for CRM import
  • Path development worksheet


  • Digital Tools for Online Engagement

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